Intermountain Rural Electric Association Rebranding to CORE Electric Cooperative
Intermountain Rural Electric Association announced that it is rebranding to CORE Electric Cooperative, a name and identity that reflects its mission of providing essential electric service to thriving communities and its role at the center of the lives of a modern and diverse membership. The company will remain structured as a non-profit, member-owned electric cooperative utility serving Colorado. “We’re just a different company today than where we were originally,” said Tim White, Chairman of the Board. “We are CORE to – at the heart of – the lives of our members. The communities we serve are located at the CORE – the central part – of Colorado.”